How it all started
Our Story
Dana was walking the household cleaning aisle and saw it; a seemingly endless corridor of shelves stacked with giant plastic jugs.
It all felt so yesterday.
Why is household cleaning still so dated? So inconvenient. So…plastic?
That question kicked off two years of product development. Testing formulas, working with suppliers, and building the right team to rethink how household cleaning could be better.
The result?
Concentrated cubes to propel the industry.
Same powerful clean. Far less waste. A whole lot easier.
Welcome to Nowadays.
Why choose Nowadays?
HIGH PERFORMANCE
Concentrated powder with immense cleaning power to remove dirt and odors. No goopy mess or stress.
Zero plastic. Zero waste.
We ditched the plastic jugs and wasteful packaging because the planet deserves better.
Pocket-sized portability
Fits just about anywhere you can think of. Take powerful cleaning wherever life takes you.
Completely dissolves
Disappears like magic, works like science. No leftover gunk or residue, just clean results.
